For banks / JUSTSELL

More cards and volume.Lower launch costs.A visible brand.

JustSell is a technology partner for banks: in-house software, integrations, network support and partner programmes to attract and activate cardholders through JustSell ID.

How to attract cardholders
PCI DSSLess repeated developmentJustSell ID

Two channels for your acquiring business.

01

Terminal solutions

Connect payment to service delivery: dispense a product, start a wash, open a barrier or record a journey. We select equipment and agree integration with the bank’s processing system.

02

E-commerce

A separate partnership channel: connect online payments with merchant websites, apps, orders and business systems.

Card issuance and activation

More cards used every day.

Give shoppers a clear reason to get your bank’s card: an extra discount or reward after issuance and a first payment that meets the programme terms.

  1. 1

    An offer in JustSell ID

    A receipt page or profile introduces the bank and its card benefit. Interested shoppers follow the offer to the bank.

  2. 2

    The bank issues the card

    The bank issues the card and serves the customer. We agree how issuance and programme participation are confirmed before launch.

  3. 3

    First payment. First reward.

    A confirmed qualifying payment earns a reward or discount — for example, on coffee or the next car wash.

For the bank: a channel to attract active cardholders with a practical reason to make their first purchase. Reward costs can be shared with merchants under an agreed funding model.

Pilot metrics

  • Cost per active cardholder acquired
  • Issued cards with a first payment
  • Repeat payments and activity
  • Economics including reward costs

01 / For banks

Where a bank can reduce costs.

We compare total project cost: equipment, onboarding, customisation, support and JustSell fees.

01

Development and integrations

Reuse our payment components and industry workflows. Work for each new project is agreed after checking requirements and compatibility.

02

Diagnostics and support

Terminal and payment data help identify the cause of a problem and whether an on-site visit is needed. We agree how the bank and JustSell share support.

03

Equipment and deployment

Choose hardware for the actual workflow. Where merchants purchase their equipment, the bank can reduce its own terminal procurement costs.

JustSell ID · partner programmes

Your brand next to a benefit customers can use.

A partner project can bring the bank into everyday purchases: when a customer opens a receipt, checks rewards or explores the next offer.

Receipt page and profile

The bank’s name and branding, partnership details and current offers on agreed JustSell ID digital pages.

Partner rewards

Joint merchant programmes: a reward for the next purchase, a return visit or meeting campaign conditions.

A direct route to the bank

Customers follow the offer to the bank’s page, explore its product and apply through the bank’s own channel.

For the pilot, we agree how to attribute a visit to an application, bank-confirmed issuance and a first payment. Results use agreed, available repeat-payment data and programme costs, including rewards.

Illustrative partner programme

JustSell ID
JustSell ID profile
Your bank
Your rewardA reward for the first paymentJustSell ID · partner programmes
Bank offer
Get a card. Pay. Earn a reward.

For example, a coffee reward after card issuance and a first qualifying payment. The bank gains a route to cardholders who start using their card.

These are illustrative partner programmes. The bank issues the card. Participation, branding, reward funding, data exchange and confirmation of issuance and payments are agreed with the bank and merchants before launch.

A partnership that fits your operating model.

01

Technology partner

The bank provides acquiring. JustSell provides software, equipment, integrations and agreed technical support.

02

Joint sales

The bank offers solutions to its customers; JustSell involves the bank in suitable industry projects.

03

A bank-branded project

We agree interface branding, partner programmes, reporting and support responsibilities around the bank’s requirements.

The bank: card issuance, acquiring and banking services.

JustSell: technology enabling payment acceptance, integrations and agreed support.

What we agree before launch.

How do we assess the economics?

We consider additional acquiring margin, cost reductions, JustSell fees and the bank’s additional expenses. A pilot measures onboarding time and cost, support workload and contribution per active location.

What does connecting a bank involve?

We agree processing requirements, equipment models, payment workflows and necessary checks. Timing and scope follow a project review.

Can we request PCI DSS evidence?

Yes. We provide compliance evidence and scope information for the partnership review. Service boundaries and each party’s responsibilities are agreed separately.

Let's start with your project

Start with your bank and a specific use case.

We will discuss your goals, define the solution and propose a pilot to assess the economics before scaling.

JUSTSELL / Let's start with your project

Let's find your solution

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